Axellium | Getting Businesses in Shape
Axellium Newsletter - September 2016
Welcome to the September 2016 edition of the Axellium newsletter.

We hope you had a wonderful summer break filled with family, friends and some well deserved rest. With kids back in school and the rest of us back at work, we've assembled some interesting articles seen around the web over the past month.

Also, please mark your calendars:
Thursday October 6, 2016 at 6:00pm.
WeWork's Irvine Spectrum location.

Axellium will be hosting an after-work social reception at WeWork's exceptional location in Irvine. This will be a low-key get together to discuss entrepreneurship, and ongoing trends and best practices. Refreshments and appetizers will be served. We will be sending an invitation shortly with all the details. We hope you can join us.

Happy readings,

The Axellium team.

We welcome reader contributions to our newsletter.
Please send relevant articles, videos, infographics to
Feature Article
3 things you can learn from the NFL about digital transformation
By Jason Hiner, Editor in Chief, TechRepublic

Two years ago, the National Football League was seriously concerned about the fact that Millennials weren't coming to stadiums. However, as TechRepublic recently reported in a new long form story, America's premier sports league has buttressed itself against that trend with two moves.

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Feature Article
10 Keys to Creating a Culture of Innovation
By Tristan Boutros, COO for Product, Tech and Design, The New York Times

Most organizations recognize the importance of innovation in advancing their competitive position or improving their business operations. However, many do not recognize that successful innovation is built on a series of key components, not simply generating a lot of new ideas.

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Feature Article
Why buying from small businesses offers big advantages
By eMarkBruce Harpham, Writer,

From social responsibility to greater flexibility in services and contracts, there are plenty of reasons to take a closer look at small vendors and what they can do for your organization.

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Feature Article
A Lesson Learned about Trying to Pass on the Cost of a Living Wage to Customers
By Dale Buss, Contributor, Chief Executive

In the process, Eschweiler has created a cautionary tale for other CEOs who are feeling pressured to jump on the bandwagon to pay their entry-level employees at the level that political discourse has dictated they should. It may work out—or it may not.

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Feature Article
US: We're now ready to give up our role governing the internet
By Liam Tung, Freelance Technology Journalist

The US National Telecommunications & Information Administration (NTIA), a part of the Commerce Department, on Wednesday confirmed it is now in a position to turn over control of the internet domain name system (DNS) to the California-based non-profit, the Internet Corporation for Assigned Names and Numbers (ICANN).

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Feature Article
For SEO, links are even more important than you think
By Katherine Noyes, Senior U.S. Correspondent,

It's a rare business today that doesn't take at least some steps to optimize its website for search-engine rankings, but how best to do that remains an open question. A new study published Wednesday suggests that inbound links -- those leading from other websites into your own -- are even more critical than you may think.

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"However beautiful the strategy, you should occasionally look at the results"
-Sir Winston Churchill.