Last week, the California Tourism Safety and Security Association hosted their annual training conference.
Axellium Principal, and President of the association Adam Coughran coordinated and hosted the event. Coughran partnered with Stacey Escalante, of Escalante Media Management, to present this intensive four-hour course.
In the ever-hungry media world, businesses are susceptible to negative press when in times of crimes or crisis occurring. The event provided the knowledge and tools necessary to effectively use what could be negative media coverage and turn it into part of a business continuity plan for recovery.
Coughran stated, “seeing a gap in training in the hospitality industry, this conference was developed specifically for the manager or business owner, who may have never been in front of a camera before, to effectively represent their brand in times of crisis in the media.”
Participants were given mock scenarios in which they had to develop a media plan, and then face the cameras in a press conference with multiple reporters asking questions about the event.
Escalante commented on just how valuable this type of training is, especially to businesses who do not have a large corporate structure or retained media relation consultants. “This can make or break business. Not knowing what to say or how to say it can cause years of harm to a brand’s reputation. As a reporter and in broadcast journalism for almost 20 years, I use my expertise based on real life situations to bring these types of training to life.”