Video has never been so powerful and accessible at the same time. Video will account for 90% of Internet traffic by 2019, according to a recent Cisco study. 96% of B2B and 74% of B2C organizations are already using it.
The question isn’t whether or not you should use it, but rather how soon can you leverage it to drive higher levels of engagement with your viewers?
Axellium provides cutting-edge, interactive video production alongside innovative deployment strategies that have proven to outperform industry averages in almost every metric used to measure the effectiveness of video.
WHY SHOULD YOU CONSIDER VIDEO?
Strategic use of video in corporate marketing has been shown to increase all of the following:
SEO and Conversion
- 96% of shoppers find videos help make purchase decisions online;
- 73% of consumers are more likely to purchase after watching videos;
- Using “Video” in an email subject line boosts all email metrics;
- Videos on your website can provide a 157% increase in organic traffic from SEO.
Brand Recognition and Engagement
- 96% of mobile video users share videos with others;
- 80% of users recall a video ad they viewed in the past 30 days;
- Interactive video delivers 10X greater viewer retention and engagement;
- Videos customized for social networks enjoy 100% more viewer engagement.
- 93% find video helpful for instructions post-purchase;
- 58% of shoppers view companies that produce video content to be more trustworthy.
WHAT BENEFITS CAN YOU GET FROM VIDEO?
Quality Video Production helps in all aspects of business, including:
- Promotion of the company, its products and services;
- Lead Generation and e-commerce sales with shareable, rich media;
- Client testimonials and case studies;
- Thought leadership and educational tutorials;
- Customer and employee training;
- Event coverage (including company sponsorships);
- Presentation enhancements and speaking engagement support and archive.
HOW DO WE DELIVER VALUE THROUGH VIDEO?
We work with you and your teams through the full video production process from concept generation, to video creation, publication, search optimization and video performance analysis. Our signature process includes the following steps:
- Develop quality content and a publishing strategy by discussing your specific goals;
- Create an easy to follow production schedule and timeline;
- Develop creative concepts that align with the character and culture of your company;
- Utilize innovative approaches to ensure your videos stand apart from your competition, both in terms of quality and effectiveness;
- Provide video performance data analytics that measure a video’s effectiveness so that we can calibrate and improve your media campaign in real time;
- Utilize cutting edge interactive tools and techniques to drive viewer engagement and lead conversion to industry leading levels.
WHEN SHOULD YOU USE VIDEO?
Video has become the primary and most effective medium for businesses build and nurture relationships with their audience. Video is successfully used as part of a full marketing strategy to:
- Establish credibility and trust with prospective clients BEFORE, DURING, and AFTER any transaction takes place;
- Be at the forefront of thought leadership in your industry;
- Increase customer engagement with your brand;
- Maximize the massive potential of social networks to target audiences most in need of your products or services;
- Use rich interactive media to generate higher quality leads.