Social media has become a global communication tool and a global source of information. With Facebook alone boasting 1.7 billion active users in 2016, social media is a massive pipeline that any business can plug into and utilize to engage with its audience, advertise its products and services, and develop its brand image.
As Social Media use continues to grow as a vehicle for publishing and mining information, businesses must learn to harness its power and the opportunities that come with it. Social Media channels are easy to access and have gained in credibility, which makes them the perfect platform for businesses to publish key information that can easily be found by anyone looking for it.
Axellium has the know-how and experience to create, improve, and manage social media profiles and campaigns to grow communities around your brand, products and services.
WHY SOCIAL MEDIA MATTERS?
Social Media has grown in relevance over time and now plays a critical role in business on a number of levels for the following reasons:
- Direct pathway to mass communication on a global scale;
- Advanced advertising and demographic targeting tools make it easy to put the right message in front of the right audience;
- Direct communication with followers, customers, clients and providers are possible on a professional and personal level;
- Social Media create a platform that allows businesses and brands to be alive and ever-changing in a very personal way;
- Powerful analytic tools enable detailed tracking of user engagement with brands, their messages and ads.
WHEN CAN YOU BENEFIT FROM SOCIAL MEDIA?
Social Media was once used for strictly personal reasons, but it's difficult to ignore the impact it has also been having on businesses. Social media content creation, engagement, and advertising is applicable to virtually any business type, size or situation:
- Start-ups or mature businesses;
- Local or global businesses;
- Preparing for or managing through growth;
- Launching new products or services;
- Hiring new talent;
- Branding or rebranding initiatives;
- Boosting online Sales;
- Raising brand awareness.
Remembering where the web was in the early 2000s: the issue then was less about whether or not you knew what you were doing on the web, and more about whether or not you were in it at all.
The impact of the Internet is now obvious, and the same will eventually be true of Social Media channels. The question is: are you in it?
HOW DO WE HELP MANAGE SOCIAL MEDIA ENGAGEMENT?
We offer variety of services that provide different levels of brand specific social media engagement:
- Social media profile creation (Facebook, Instagram, Twitter...);
- Social media optimization for increased online visibility;
- Social media advertising campaign development and management, including:
- Dynamic advertising campaigns targeted at specific demographics;
- Split testing for ad effectiveness and conversions;
- Ad tracking and data collection to identify ad performance;
- Social media management and community building activities, including:
- Consistent posting on relevant platforms;
- Follower engagement;
- Brand content updates;
- Creation and management of online events;
- Ongoing and active expansion of followers;
- Page optimization.
WHAT BENEFITS CAN YOU EXPECT FROM SOCIAL MEDIA?
There are many benefits from utilizing social media effectively:
- Increased online presence and visibility;
- Increased traffic to social media pages;
- Increased traffic to websites;
- Increased customer, client, user outreach;
- Increased sales of online products;
- Increased overall brand awareness.