Axellium | Getting Businesses in Shape
Axellium Newsletter - April 2016
Welcome to the April edition of the Axellium newsletter.

The rate of business transformation is increasing at an ever faster rate, leading to significant challenges on many levels. Companies are now confronted not just with the need to change, but the imperative to do it fast, and on a near constant basis. A few generations ago, it was possible - and indeed mostly the norm - to set strategy over the very long term. Nowadays, many aren't sure about their strategies 3 to 5 years out.

This has profound implications. From the people you hire, to the programs you put in place to keep them relevant and engaged, to the processes and tools you implement, to the culture you allow to develop. All of these factors - many intangible - contribute to a company's ability to weather the change, and better yet, anticipate it, welcome it, assimilate it, and turn it into a competitive advantage.

The articles we selected this month showcase a variety of areas impacted by recent (and not-so-recent-anymore) evolution. From content generation and management, to the rise of video, to megatrends driving transformation, to how the workplace is being impacted. We will continue to monitor for these trends and impact areas in upcoming newsletters, and provide you with insight on what to look for, what to pay attention to, and how to best prepare for or react to these trends.

Happy readings,

The Axellium Team.
Feature Article
To Produce or To Sponsor a Podcast... That is the Question
By Dominick Sirianni, Principal, Axellium

By now you've heard the hype related to the podcasting renaissance. At least 35 million people have listened to Serial, the podcast from NPR released in late 2014 that was so popular it garnered its own skit on SNL.

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Feature Article
10 Ways to Grow Your Business with Video
By Alyssa Lahham, Principal, Axellium

We all know that video is an essential tool in today's marketing landscape. It's the most effective way to connect with your audience and advance your goals, especially as video traffic continues to rise.

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Feature Article
5 Workplace Changes Your Boss Is Eyeing for the Future
By Hannah Morgan, speaker and author

Are you ready to be an employee in today's workplace? CEOs are currently concerned about responding to changes in today's work environment – more millennial workers, digital technology and rapid changes in the economy and business.

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Feature Article
Why Marketers Don't Personalize Content
By eMarketer

More than half (59%) of US marketers surveyed by Demand Metric and Seismic said they do not personalize content because they don't have the technology. Some 59% of respondents said they don't have the bandwidth or resources, and 54% said they don't have the needed data.

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Feature Article
The Four IT Megatrends Driving Transformation (Video)
By Tom Bittman, VP Distinguished Analyst, Gartner

There are four IT megatrends that will transform IT and the business in the next few years. These four trends are all connected, all overlapping, all a part of an overall enterprise transformation. Success with these trends will be the primary driver for success in a world that is becoming much more digital and real-time.

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Feature Article
Instagram Drives 58x More Engagement than Facebook
By Jami Oetting, Section Editor of Agency Post, HubSpot

Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time.

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-Sir Winston Churchill.